Portfolio

Marine Discovery & Marketplace / Platform

BoatFinder+

The Gulf on one horizon.

Conceptual campaign artwork for BoatFinder+
BoatFinder+ · BT+Platform

Why it exists

A clearer operating experience.

Make marine options easier to discover, compare and enquire about across a fragmented market.

Designed for

Boat buyers · Charter guests · Marine operators

Core capabilities

Three practical ways into the work.

01

Discover marine options

Bring boats, yacht charters, dinner cruises and marine services into a clearer discovery path.

02

Compare relevant details

Help guests and buyers compare relevant option details in a more consistent format before contacting an operator.

03

Send direct enquiries

Route a direct enquiry to the relevant marine operator, who remains responsible for availability, confirmation and delivery.

Intended workflow

From fragmented input to a clearer next step.

The product direction is designed around a visible sequence, with people retaining control where context and judgement matter.

  1. 01

    Information

    Discover marine options

  2. 02

    Assistance

    Compare relevant details

  3. 03

    Human decision

    Review the context and choose the appropriate action.

  4. 04

    Outcome

    Make marine options easier to discover, compare and enquire about across a fragmented market.

Practical use

Designed around the people doing the work.

01

Boat buyers

A focused experience for accessing relevant information, coordinating the next step and keeping progress understandable.

02

Charter guests

A focused experience for accessing relevant information, coordinating the next step and keeping progress understandable.

03

Marine operators

A focused experience for accessing relevant information, coordinating the next step and keeping progress understandable.

Next direction

Built forward, with purpose.

Expand focused discovery experiences, beginning with dinner cruises before adjacent categories.